The forum comes as one of the initiatives that contribute to raising the efficiency of services in the public and private sectors by facilitating the customer journey in a way that keeps pace with their aspirations and meets their desires. It also addresses several topics, including customer experience strategies, customer experience research and measurement, applications of artificial intelligence in managing the voice of the customer, and a number of topics of interest to different vital industries. A group of international specialists and experts in the field of customer experience participate in it. The concept of improving the customer experience is one of the concepts that is human-centered and its importance, in addition to its contribution to achieving the aspirations and goals of any facility and making humans the basis and focus of change.
